Hypnosis
Erickson
Milton H. Erickson has been called the most influential hypnotherapist of our time. Part of his therapy was his use of teaching tales, which through shock, surprise, or confusion—with genius use of questions, puns, and playful humor—helped people to see their situations in a new way. In this book Sidney Rosen has collected over one hundred of the tales. Presented verbatim and accompanied by Dr. Rosen's commentary, they are grouped under such headings as Motivating Tales, Reframing, and Capturing the Innocent Eye.
Other
The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science in your own decision-making.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction.
What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
He says that's his best offer. Is it?
She says she agrees. Does she?
The interview went great—or did it?
He said he'd never do it again. But he did.
Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:
- The ancient survival instincts that drive body language
- Why the face is the least likely place to gauge a person's true feelings
- What thumbs, feet, and eyelids reveal about moods and motives
- The most powerful behaviors that reveal our confidence and true sentiments
- Simple nonverbals that instantly establish trust
- Simple nonverbals that instantly communicate authority
Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.
Praise for Exactly What to Say:
"Abracadabra--you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book."
--Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network
"Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such."
--Bob Burg, co-author of The Go-Giver
"I think Phil says it best himself at the end of this fabulous read: "Everything you have learned in this book is simple, easy to do and works." It's tried and tested, proven and guaranteed to help you get your own way more often."
--Philip Hesketh, professional speaker and author on the psychology of persuasion and influence
"If you want to get prospects, clients, colleagues, bosses or anybody to say "yes" to what you want, I have three magic words of advice for you: "Get this book!"
--Sylvie di Giusto, keynote speaker and corporate image consultant
"This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have."
--Grant Leboff, CEO, StickyMarketing.com
"Exactly What to Say is packed full of real-world solutions that will lead you to achieving the outcomes you desire in life and business."
--Richard Dixon, director, Holidaysplease
"If you want to sell more and influence better, then this book is as close as you'll get to a magic wand or silver bullet to success!"
--Rob Brown, founder Networking Coaching Academy and bestselling author of Build Your Reputation
"Phil Jones helps uncover the truth in complex selling situations. These powerful phrases demonstrate how to influence others with integrity while never seeming pushy. You'll use these gems each and every day."
--Ian Altman, co-author of Same Side Selling, Forbes.com columnist
"Exactly What to Say could replace just about every other book on human behavior--it's that useful."
--John Jantsch, author of Duct Tape Marketing
"In this short but powerpacked book, [Jones] shares how to use certain key phrases to help you with the winning edge."
--Bryan Eisenberg, NYT bestselling author of Waiting for Your Cat to Bark? and Be Like Amazon
"Exactly What to Say is a must-read for anyone looking to be more persuasive in their business and personal lives."
--Seth Price, bestselling author of The Road to Recognition